Nigerian Afropop star JOEBOY today shares the video for “Focus,” the third visual from his freshly-issued debut album, Somewhere Between Beauty & Magic.
The clip follows a robust first week for Somewhere Between Beauty & Magic (Banku Music/emPawa Africa), which has peaked at No. 1 on Apple Music in 28 countries since dropping Feb. 4th, amassing over 30 million streams across DSPs.
Director Dammy Twitch (Burna Boy, Davido) helms the noir video for “Focus,” which warns against the risks of alcoholism and drinking and driving. the fashionable , moody visuals represent a darker tone for JOEBOY, a romantic master of sunny, short, and sweet love tunes like “Baby,” “Beginning” and “Nobody,” his 2020 collaboration with Mr. Eazi and DJ Neptune.